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WordPress - What is it?


In 2003, web developer Matthew Mullenweg decided to create weblog software that was both easy to use and flexible. Just one year later, together with his colleague Mike Little, he presented the result: WordPress was born. Initially, the program was primarily tailored to the needs of bloggers. In other words, the user could use WordPress to publish and manage text contributions or images and contact readers using a comment function. However, a lot has happened since the first version and the design options and functions have been constantly expanded.


By definition, WordPress is free web software for publishing and managing multimedia content.

Since its launch in 2004, WordPress has been one of the most popular content management systems (CMS) thanks to its user-friendliness.

WordPress is used by both bloggers and businesses to design and manage their websites.

Themes and plugins offer additional functions and attractive designs.

WordPress is now available in 50 languages.

Designing even easier with the WordPress kit Elementor.

Also included with popular shop plug-in WooCommerce

Start now with WordPress

Design your own website with WordPress


Setting up a company website or designing a private blog - you don't have to be a programmer or web designer. With a content management system (CMS), everyone puts their content online - without any knowledge of HTML and CSS. A CMS provides an interface for creating content for websites and makes it easy to manage that content. There are many different CMS - both commercial and open source solutions. Commercial systems such as Weblication® CMS and RedDot incur license fees, while freely accessible CMS such as Joomla!, Typo3, Drupal and WordPress can be used free of charge.


WordPress is one of the most popular content management systems and is used for very different website projects. Find out which properties WordPress offers which user groups so that you can assess whether the CMS WordPress is also the right CMS for your blog, your company website, your WooCommerce shop or your small community.


What speaks in general for a CMS?


Creating a self-programmed website with an attractive design and reliable functionality is not only possible for professionals. But even these like to rely on content management systems, especially for extensive web projects with a lot of content. Because constant work in the source code is much more time-consuming. A CMS, on the other hand, is just as easy to use as well-known word processing programs. Accordingly, creating content is quick and easy. Inserting pictures and other media is also not a problem.


One of the basic functions of WordPress is the text editor TinyMCE, with which contributions can be written and formatted. This works either in the HTML or in the WYSIWYG editor. "WYSIWYG" stands for "What you see is what you get". The editor already displays the content during creation as it will later be seen on the page.


Another big advantage of a CMS is the separation of layout and content. This allows the layout to be adjusted without affecting the content - and vice versa. Changing a theme (this is what the layout template that determines the design of the website is called) can be done in WordPress with just a few clicks, for example, and the content is still automatically in the right positions.


Practically anyone can use a CMS – all that is required is a little basic technical understanding and the willingness to familiarize yourself with the system. Thanks to the intuitive user interface, you too will quickly learn how to use WordPress.


Choosing a suitable CMS


Every content management system has its specific characteristics and focal points. In order to be clear about which is the right solution for you, you should answer a few questions in advance:


What is the purpose of the website?

How user-friendly should the CMS be?

What kind of content should be presented?

Is the connection to other systems (shop system, customer relationship management, enterprise resource planning) intended?

Which other channels (e-mail, newsletter, blog, social networks) should be served with the CMS?

How many editors should be able to work with which permissions?

Is a multilingual version of the website planned?

What support is there for the CMS?

Can the system create search engine optimized pages?

Should the website for mobile devices op be timed?

Both private individuals and companies have chosen WordPress and believe that this CMS offers them the bases to realize their own plans. Find out what advantages WordPress has for you.


What speaks against WordPress?


WordPress, originally developed as blogging software, is now a full-fledged CMS that can be used to design any type of website. In addition, WordPress can be expanded with plug-ins (small extensions that take on certain tasks, e.g. backing up data or inserting contact forms) and customisations, so that it constantly grows with the requirements of the internet presence. However, there are some projects where WordPress may not be the right choice. Some of these tasks can be implemented with WordPress, but other CMS offer more convenient solutions:


Working with sensitive data: Because WordPress is widely used and the code is freely available under an open source license, the software is a popular target for hackers. Of course, other CMS are not immune to hackers either, but WordPress is often a worthwhile target due to its widespread use. However, the large community ensures that security gaps are closed quickly. You can also protect yourself by following a few rules and installing security plug-ins. For websites in industries with high security requirements, e.g. B. the financial sector, WordPress is only suitable to a limited extent.

Complex and computationally intensive websites: When it comes to processing data from extensive websites that require very high computing power and at the same time have high demands on speed, WordPress will eventually reach its limits. WordPress can grow with you, but at a certain point it makes more sense to use another CMS.

Elaborate adjustments: WordPress can be expanded to include almost every function - but if the effort becomes too great, it is sometimes worth considering a different CMS that is tailor-made for the specific task - for example for creating extensive multilingual websites or that Manage multiple domains in one installation.

What are the options for publishing a WordPress website?


After you have decided on the CMS WordPress, you still need a hosting solution. A host brings your website online and is the interface between your computer and the Internet. For this purpose, the host provides u. the storage space (also called "web space" in this context) on which all the content of your website is stored.


However, you decide how tight the binding to the host should be. The host can take some tasks off your hands, e.g. B. in the maintenance of the website. For this you have to accept limited freedom when designing the website with some hosting variants.


  1. WordPress package from a hosting provider


A WordPress hosting package from a provider is a good combination of service, comfort and freedom of design. Such a package includes web space, database, domain and WordPress installation. Depending on the scope of your plans, decide on a suitable offer: If you want to start a small private travel blog, you don't need as much web space as for an online shop. The hosting packages also differ in other points, such as the number of domains and databases. As your project grows, simply adjust the package; you can usually easily upgrade.


With this solution, you have full access to your website, you can install themes and plugins as you like, and you can customize your website. However, the hosting provider also offers a certain service: On the one hand, you do not need to install WordPress on the web space yourself and, on the other hand, you can have security-related updates carried out automatically. This way you always use the latest version. To start with your WordPress website, you usually only have to log into your hosting provider's user account, everything is already prepared there. Then you can start setting up your website and filling it with content in just a few minutes. The hosting provider usually automatically creates backups of the website at regular intervals, so that a backup copy is always available just in case. In addition, many providers also offer extensive support that is available around the clock and e.g. B. is also helpful when moving the website from another provider.


Use our clear comparison of the top WordPress hosting providers and find your price-performance winner!


  1. Third-party hosting with WordPress.com


WordPress.org and WordPress.com – the similarly sounding names of these two websites are confusing at first glance. The big difference: You can host your website on WordPress.com. This means that you don't have to worry about managing the website itself - i.e. updates, backups and security. If you ever have a problem, support is also available. However, you are more limited in terms of the design of your website and also have no access to its databases and source code.


You register on WordPress.com and then you get your own little website - which you can use immediately without having to install anything. WordPress.com is mostly used for small blogs. The offer is practical, e.g. B. if you want to record the experiences of a semester abroad and share them with friends and family at home. Also, the basic version is free. There you will find a domain in the form of yourname.wordpress.com. There are hundreds of different design templates to choose from. A number of plug-ins are also already installed. However, you cannot use any other plug-ins or themes beyond this. In addition, you have no influence on where and how advertising is displayed on your own website.


For a monthly fee, WordPress.com gives you more options, e.g. B. your own top-level domain in the style of your-website.de or more storage space. With third-party hosting, however, you are always significantly more restricted than with the other solutions.


  1. Self-host with WordPress.org


On WordPress.org you can download the current version of the CMS WordPress and install it on your own web space. In order to create and publish a website, you need not only web space, but also a domain, the MySQL database software and PHP server-side support. The current minimum requirements can be found on WordPress.org.


Webspace: For a purely text-based website with just a few pages, 100 to 200 MB of storage space is sufficient. If photos, videos or music are presented on the website, the storage space should be at least 1 GB.

PHP support: The host must support the processing of PHP applications on its servers and usually sets a PHP memory limit. This specifies the maximum amount of RAM the website can use. WordPress websites usually require at least 64 MB, and you should not go below that.

MySQL database: All website content is stored in the database and can be called up dynamically. MySQL is a popular open source database management system and can also handle large amounts of data with a small footprint. The phpMyAdmin program is often used to access the database, since MySQL itself does not offer a graphical administration interface.

Domain: The desired domain must be available and bought from a domain registrar. You can request the desired .de Internet address yourself from the central registration office DENIC eG and have it registered. For domains with other extensions - like .com, .net and .org - there are other Network Information Centers (NIC).

Complete self-hosting is usually chosen by those who want full control over their Internet presence. You are free to choose from thousands of themes and plugins or you can even program your own plugins and themes. You also have full access to the website's database and all source codes to make customizations.


However, having full control over all areas of your website also means that you have to take care of some tasks yourself that other hosting solutions do for you: The security of the website, the installation of updates and the creation of backups are now up to you Responsibility. You already have to install WordPress and create and connect to the MySQL database yourself. Generally speaking, if you have a problem, you have to find a solution for it all by yourself.


However, WordPress in particular has a huge community that exchanges information online and organizes meetups or so-called WordCamps. Here, WordPress users can exchange ideas as they please, talk shop about new functions and clarify open questions. For most problems, however, you can find help fairly quickly in one of the support forums on the official WordPress site for Germany.


Can I implement my plans with WordPress?


Depending on whether you want to set up a small private blog, build a community for an unusual hobby or create an extensive company website, there are different requirements for a CMS.




Create text easily & quickly with WYSIWYG editor